The Gerrard family has been a force in real estate and development in the upper Midwest for over 50 years. The tradition began with M. William Gerrard, when he founded his real estate brokerage firm in La Crosse, Wisconsin in 1954. His momentum and vision carried sons Mike, Peter, and Paul and daughter Nancy into real estate careers as well. They have formed residential development companies, retail brokerages, and property management firms.
Peter and Paul started the Gerrard Corporation after Mike’s sudden and tragic death in 1993. The company developed and currently manages apartment communities in seven states, including Wisconsin, Illinois, Minnesota, Iowa, South Dakota, Montana, and Wyoming.
The state of Montana honored Gerrard Corporation with the USDA Rural Development “Developer of the Year” Award in 1998.
The Gerrard Corporation is currently developing properties in downtown La Crosse (Gateway Terrace), south La Crosse (The Brickworks), Menomonie (Dancing Oaks), and Hudson, WI (Boulder Ridge). Two recently completed projects in La Crosse include Brookside Meadows on the south side, and Michael Heights in the downtown, which was named to honor late brother Michael. Two to three projects are added annually.
Nancy Hyde Gerrard (mother) commissioned this plaque to honor memories of Michael Gerrard, her oldest son.