Hudson, Wisconsin – March 15, 2018 – Gerrard Corporation announced today that it has officially broken ground on a new mixed-used development called “The Maxwell,” located at 2000 Maxwell Drive in Hudson, Wisconsin. Project highlights include 36 senior housing units and more than 3,000 square feet of commercial space. The Maxwell is phase one of a multi-phase 17-acre housing community. The Gerrard Corporation is now accepting applications for all spaces in The Maxwell.

The building’s location offers the perfect balance of urban convenience and natural green space. Tenants can enjoy a beautifully wooded backdrop and easy access to a walking and biking trail while being conveniently located off Carmichael Avenue within walking distance of several shops and services.

One- and two-bedroom apartments will be available when the facility opens in October. Each unit will have its own stove, refrigerator, microwave, washer, dryer,
garbage disposal and dishwasher. Rent includes in-floor heat, water, sewer, and trash. It also includes parking for each apartment unit, either underground or
in a detached garage. Tenants will have 24/7 access to a fitness room, library, two rooftop garden terraces, and a fully-furnished community room that includes its own stove, refrigerator, microwave, and dishwasher. The Maxwell will also offer limited support services to its 55+ community.

The 3,000-square foot ground-level commercial space is the perfect location for professional offices or any business offering services that complement The Maxwell’s tenants or Hudson area residents. Parking abounds, and commercial spaces will be built-to-suit.

Gerrard Corporation founder Peter Gerrard and Paul Gerrard are grateful to the many collaborators who offered their support to help move the project forward. “Several financial participants helped bring this project to fruition,” says Peter Gerrard. “Federal Home Loan Bank of Chicago, the Wisconsin Housing Economic Development Authority, and Cinnaire were all critical to keeping this project on-track. The City of Hudson has partnered with us in support of our work for over 25 years. We are proud to continue to add value to the fabric of the community.”

Interested tenants – both residential and commercial – are encouraged to contact The Gerrard Corporation today to reserve their spot at The Maxwell by calling 715-629-9544 or visiting

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Gerrard Corporation

Gateway Terrace
100 North 6th Street, Suite A
La Crosse, WI 54601


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