Gerrard Corporation/Gerrard Companies: Over A Half Century of Real Estate

The Gerrard family has been a force in real estate and development in the upper Midwest for nearly 60 years. The tradition began with M. William Gerrard, when he founded his real estate brokerage firm in La Crosse, Wisconsin in 1954. His momentum and vision carried sons Mike, Peter, and Paul and daughter Nancy into real estate careers as well. They have formed residential development companies, retail brokerages, general construction, and property management firms.

Peter and Paul started Gerrard Corporation after Mike’s sudden and tragic death in 1993. The company developed and currently manages apartment communities in seven states, including Wisconsin, Illinois, Minnesota, Iowa, South Dakota, Wyoming, and Montana. (Gerrard Corporation was honored with the USDA Rural Development “Developer of the Year” Award in the state of Montana.)

As second generation real estate brokers, developers, contractors, and managers, the Gerrard family has a solid history and knowledge of many communities, especially in Wisconsin. Gerrard Corporation has a history of going above and beyond what is required for a standard development, which has contributed to the long-term success of these properties, along with consistently high occupancy levels and tenant satisfaction.

Past Projects

  • University Point – Stevens Point, WI - 18 units – Student Housing
  • Brookside Meadows – La Crosse, WI – 40 units – Senior Housing
  • Cedar Crest – Baldwin, WI – 24 units – Senior Housing
  • High Point Meadows – Elsworth, WI – 24 units – Family Housing
  • The Grove – La Crosse, WI – 12 units – Student Housing
  • Whitetail Cottages – Rice Lake, WI – 24 units – Family Housing
  • Whitetail Gardens - Rice Lake, WI – 24 units – Family Housing
  • Whitetail Meadows - Rice Lake, WI – 24 units – Family Housing
  • Whitetail Ridge – Rice Lake, WI – 24 units – Family Housing

Michael's Plaque

Nancy Hyde Gerrard (mother) commissioned this plaque to honor memories of Michael Gerrard, her oldest son.

Copyright 2021 by Gerrard Corporation

Gerrard Corporation

Gateway Terrace
100 North 6th Street, Suite A
La Crosse, WI 54601


Monday–Friday: 9–5

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