Affordable Housing Developments

Gerrard Corporation has been involved in creating affordable housing for families and seniors dating back to 1988—working in collaboration with many state agencies and lending/financing resources utilizing tax credits, grants, TIF financing, CDBG funds, and more. These residences cater to qualifying individuals who have low to moderate incomes and where unit rents are scaled according to income.

Long-term asset management, as well as careful planning in design and amenities is critical to competitive positioning and maintaining high occupancy rates.

Gerrard Corporation’s unique ability to identify amenities and design features that residents truly value has set their developments apart.  Low-cost heating and cooling alternatives and careful selection of qualified labor and materials, including the use of salvaged and recycled materials, along with wood products (certified with the Forestry Stewardship Council), also contributes to the long-term success of these facilities. 

In addition to our commitment to energy and resource conservation, we take extra care to ensure that our projects fit the community and neighborhood in which they are built.

Some flagship examples of our affordable housing residences include:

  • Michael Heights–designed to fit into historic downtown La Crosse, convenient to banking, shopping, and personal services, and on the bus line; convenience of professional services for legal and estate planning right in the same building.
  • Heritage Cottages (Hudson)–small-town atmosphere and conveniences with easy access to cities. The apartments have off-peak electric in-floor radiant heat with individual controls for heating and cooling and old fashioned screened in porches. See a feature article about Heritage Cottages mixed-use living in American Builders Quarterly.
  • Boulder Ridge–designed in unique, contemporary prairie-style, suited to its surroundings; has a unique buffer between commercial space and single-family living; the City of Hudson created new zoning guidelines for this specific mixed-use development.
  • The Maxwell –include 36 senior housing units and more than 3,000 square feet of commercial space. The Maxwell is phase one of a multi-phase 17-acre housing community.
Copyright 2021 by Gerrard Corporation

Gerrard Corporation

Gateway Terrace
100 North 6th Street, Suite A
La Crosse, WI 54601


Monday–Friday: 9–5

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